Natureza em Toda Parte is an analog-digital product launched by Yoyo, a publisher that brings culture and art to children. Starting from a printed poster, children are challenged to find hidden activities using their cell phones and complete them in the digital environment. It's ideal for playing with family and friends.
We helped Yoyo develop the concept for this product, including the playful activities, the illustrated poster, art direction, and product animations. Ori Oro, a digital design studio, led the product design process, in which we participated in ideation workshops, research, prototyping, and validation—until the final form of the game was achieved.
Client: Editora Yoyo
Product conception, workshops, and activities: Ori Oro and Oitentaedois
UX/UI and development: Ori Oro
Art direction: Oitentaedois
Oitentaedois team: Alexandre Sato, Julia Vannucchi, and Douglas Higa
Product conception, workshops, and activities: Ori Oro and Oitentaedois
UX/UI and development: Ori Oro
Art direction: Oitentaedois
Oitentaedois team: Alexandre Sato, Julia Vannucchi, and Douglas Higa
